Ogilvy MENA

Strategy Director, Social & Digital

Ogilvy MENA

About Ogilvy Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. About the Role Blending Foundational Insights with Social-Led Innovation We are seeking an ambitious and visionary Strategy Director, Social & Digital to join our team in Qatar. You are a classic strategist at heart, but with the superpower to develop impactful social and digital strategies that move society, culture, and business. You’ll bring a strong foundation in strategic social and digital planning, comfort with sophisticated research methodologies, and an innate understanding of how to make brands part of culture through social. Drive relentless innovation in strategic and planning concepts and tools, particularly for advanced social media engagement, audience segmentation, and scalable influencer strategies Above all, you’ll be expected to make sure the work works, driving tangible commercial and brand performance through compelling social strategies that resonate deeply within Qatar's dynamic cultural landscape and beyond. What You’ll Do Social + digital-first strategic thinking: Work foundational brand insights into comprehensive, insights-driven and innovative social + digital-first strategies. Intergated planning: Capable of ensuring digital & social-led strategies can be amplified and implemented across diverse communication channels. Campaign planning: Formulate and execute annual social, digital, and brand campaigns, detailing communications actions against clear objectives and targets. Influencer marketing mastery: Develop and implement robust influencer marketing frameworks. Stay abreast of emerging platforms, content formats, algorithm changes, and influence trends. Digital effectiveness: Award-winning platform, community, engagement and conent strategies that drive business and behavioural impacts. Insight mindset: Applies deep research experience to uncover and share inspiring insights that will drive strategic and creative opportunity. Cultural Anchor: Become the cultural beacon for all things Qatari, becoming the definitive authority on local nuances, traditions, and behaviors, applying these insights to every aspect of strategic development. Client partnership: Form a deep knowledge with clients, understanding what drives their brand and commercial operations, ensuring your strategies are not just creative, but commercially sound. The effectiveness agenda: Ensure commercial and brand performance is front and center in your thinking. New business: Effectively lead strategic development for new business opportunities. Possess the ability to spot proactive opportunities that deliver fame and fortune for both client and agency. Measurement and optimization: Develop comprehensive social listening and sentiment analysis frameworks. Establish clear metrics and reporting methodologies for social media and influencer campaign performance, demonstrating tangible ROI and identifying areas for continuous optimization. Inspirational leadership: Be an inspirational leader on all your brands, trusted as such by your colleagues and clients. Be comfortable managing multiple projects to a very high degree of quality and under pressure. What You’ll Need 8+ years of experience in strategic planning within a fast-paced communications agency, with a demonstrable track record in developing brand strategies, writing creative briefs, and navigating complex omnichannel, social and digital strategy environments. Bachelor’s degree in Marketing, Business, or a related field as a minimum. A strong track record in delivering highly innovative and impactful social and digital strategies. Demonstrable expertise in social listening tools, influencer platforms, and advanced social media analytics. Ability to synthesize complex data into clear data.