Paid Media Specialist – Mobile Apps

Responsibilities of the Paid Media Specialist

• Plan, run, and scale UA campaigns for mobile games
• Manage paid acquisition across Meta, Google, TikTok, Snapchat, Unity
• Optimize CPI, CPA, retention, and ROAS
• Own ASO for Apple App Store & Google Play (keywords, creatives, A/B tests)
• Analyze performance, creatives, and funnels to drive growth
• Work closely with product, design, and development teams
• Support game launches, updates, and live ops campaigns

Optimizing Mobile Gaming UA Campaigns

The ideal candidate will possess a deep understanding of CPI, LTV, retention, and funnels, and will be adept at using MMPs such as Appsflyer and Adjust. A data-driven and performance-focused mindset is crucial for success in this role.

Requirements for the Paid Media Specialist Role

• Proven experience in Mobile Gaming UA
• Strong hands-on experience with ASO (iOS & Android)
• Deep understanding of CPI, LTV, retention, funnels
• Experience with MMPs (Appsflyer, Adjust, etc.)
• Data-driven and performance-focused mindset

Enhancing Mobile Gaming UA Strategy

To excel in this role, you will need to enhance and develop Mobile Gaming UA strategies. The right person will be experienced with optimizing creative campaigns for mobile games.

Nice to have:

• Experience in MENA gaming markets
• Background in mobile or console games
• Experience working with influencers for game growth

Important: This role is not for HR, recruitment, social media, content marketing, or general digital marketing profiles. Only UA / Mobile Gaming professionals will be considered.