Develop and execute a comprehensive SEO/SEM strategy to position the brand at the top of Google search rankings.
Monitor, analyse, and adapt strategies based on Google’s latest algorithm updates, AI-driven ranking systems, and emerging SEO trends.
Manage and optimise all website content, ensuring proper structure, keyword optimisation, and alignment with SEO best practices.
Apply advanced technical SEO techniques, including robots.txt configuration, schema markup, canonical tags, and site architecture improvements.
Conduct regular audits to ensure optimal website speed, mobile responsiveness, and technical performance for Google crawler bots.
Collaborate with the Creative Lead on graphics, visuals, and UI/UX enhancements to maximise engagement and search performance.
Research, plan, and oversee the publication of high-quality, industry-compliant written content that supports brand authority and organic visibility.
Track SEO performance metrics, prepare reports, and recommend data-driven improvements.
Stay up to date with innovations in SEO, content marketing, AI, and machine learning to ensure cutting-edge strategies are implemented.
Liaise with internal stakeholders to ensure alignment of SEO strategy with wider marketing, branding, and business objectives.

SEO/SEM Specialist

Job Description