Marketing Manager (F&B Retail, Specialty Coffee)

Job Overview

We are seeking a creative and experienced Marketing Manager to join a leading brand in the specialty coffee sector. This is a full-time position based in Riyadh, Saudi Arabia. As a key member of the team, you will be responsible for developing and executing innovative marketing strategies that elevate our brand presence, drive customer engagement, and increase sales within the competitive F&B retail market. The ideal candidate is a strategic thinker with a genuine passion for specialty coffee and a proven track record of success in a similar environment.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business objectives to enhance brand awareness and market share.
• Plan, execute, and oversee all marketing campaigns across multiple channels, including digital marketing, social media, in-store promotions, and local events.
• Manage the brand's digital presence, creating engaging content for social media platforms, websites, and email marketing initiatives to foster a strong online community.
• Analyse market trends, customer insights, and competitor activities to identify opportunities for growth and innovation.
• Manage the marketing budget effectively, ensuring all campaigns and activities deliver a strong return on investment.
• Collaborate with internal teams, including operations and product development, to ensure a cohesive brand message and customer experience.
• Build and maintain relationships with media, influencers, and strategic partners to increase brand visibility.
• Track and report on the performance of marketing campaigns, using data to inform future strategies.

Qualifications

• Proven experience as a Marketing Manager, preferably within the F&B, retail, or hospitality sectors.
• Specific experience and a strong passion for the specialty coffee industry is highly desirable.
• A bachelor's degree in Marketing, Business, or a related field.
• Demonstrable experience in leading and managing digital marketing, social media, and advertising campaigns.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Strong written and verbal communication skills in English; proficiency in Arabic is a significant advantage.
• Creative mindset with an exceptional eye for detail and brand aesthetics.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.

Benefits

• A competitive salary and benefits package.
• The opportunity to make a significant impact on a growing and respected brand.
• A dynamic, creative, and collaborative work environment.
• Opportunities for professional development and career progression.