PR Account Manager - Consumer
BursonJob Description
What You'll Do as a PR Account Manager
- Manage a busy press office, handling reactive and proactive media enquiries.
- Maintain and build relationships with media and influencers to drive client coverage.
- Manage campaigns and events, ensuring smooth execution and impactful results.
- Edit and approve copy for articles, press releases, and event materials.
- Proactively develop and manage client correspondence and campaign programs.
- Maintain and manage accounts, ensuring details are handled with precision.
- Generate creative ideas in response to client briefs.
- Manage retainers and projects from conception to completion, anticipating challenges and meeting deadlines.
Your Expertise in Consumer Communications
As a PR Account Manager at Burson, your passion for understanding consumers and culture will be crucial. You will need proven experience working on consumer brands across corporate and consumer campaigns. The Public Relations Society of America (PRSA) offers valuable resources for professionals in this field.
- A passion for understanding consumers, culture, and what shapes demand.
- Proven experience working on consumer brands across corporate and consumer campaigns.
- Passionate about media relations and proactive in pitching.
- A confident client handler with the ability to share counsel.
- Ability to drive a junior account team, encouraging and supporting them.
- Proven ability to develop and execute strategic communication plans that align with client business objectives.
- Strong commercial acumen with experience in managing budgets and retainers.
- Familiarity with PR measurement tools and a data-driven approach to demonstrating campaign performance.
Why Burson Needs Your PR Account Management Skills
Burson is committed to being the leading ‘academy company’ for creative communications professionals. We offer a dynamic environment where colleagues can elevate their skills and expand their networks. Our commitment to your growth is reflected in our robust benefits and people programs, including professional development opportunities and mentorship programs.
At Burson, we value diverse backgrounds and identities. Your unique point of view is what makes you a #BursonPerson and helps us deliver exceptional results for our clients. We believe the best work happens when we're together, fostering creativity and collaboration. Learn more about effective PR strategies from the Chartered Institute of Public Relations (CIPR).
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